For the Rule-Breakers, Dream-Makers & Beauty-Seekers
Photography, film & creative strategy for brands that don’t follow trends—they start them.
We’re not here to blend in—and neither are you. As artists and storytellers, we create beauty with intention. High-impact campaigns, powerful imagery, and content that actually means something. We don’t just follow trends—we craft work that reflects your values, your vision, and your voice. We're rebels with a cause: to make the world better through real connection, bold creativity, and work that feels as good as it looks. And if you're ready to learn? We’ve made that simple too—with self-paced guidance designed to meet you where you are.
— Your Muse
We capture your inspired lifestyle, untamed beauty, and the raw magic of brands that dare to do it differently.
We are not just another marketing agency, advertising agency, or team of ‘content creators’. We are seekers of the truth bound together by artistry, design and intelligent strategy.
What We Do
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Concept development + creative direction
Photography + videography
Social media short-form video creation
Pinterest and Meta (Facebook/Instagram) advertising setup
Klaviyo email marketing setup and creative
Shopify integration support
Campaign strategy designed for conversion — not just aesthetics
From first idea to final ad — a complete, end-to-end creative service for e-commerce brands.
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Social media content shoots
Product photography + short-form video
Meta advertising content bundles
Pinterest advertising visuals
Email marketing content (including custom visuals for campaigns and flows)
Beautiful content built specifically for social media and paid ads — crafted to with creativity and intelligence.
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Studio sessions in Newcastle West
Fashion lookbooks, creative portraiture, and beauty photography
Business headshots and personal branding shoots
Content packages for entrepreneurs, creators, and professionals
One-off shoots or regular content — captured with artistry, styled with strategy. -
Instagram Reels
TikTok content
Paid ad videos
Pinterest video ads
The Process
Vision & Strategy
We start with a 1:1 session to get clear on your brand story, audience, and goals. This sets the foundation for everything we create.
Content Creation
From photography packages to creative direction, I produce beautiful, on-brand visuals that truly connect — whether it's for your website, socials, or next big campaign.
Marketing That Works
I set up and manage your paid advertising and email marketing — turning your content into high-converting campaigns that grow your business with ease.
Who Am I?
Hi, I’m Penelope — a multidisciplinary artist based in the glorious Newcastle, NSW. I’m a fashion, beauty, and lifestyle, photographer, and a specialist in paid social media advertising and email marketing.
My journey began in Sydney, where I completed a Bachelor’s Degree in Fashion Design and Textiles at the Whitehouse Institute of Design. From there, I stepped into the fashion world as a Fashion Publicist, working with iconic labels like Levi’s, Sheridan, and Bonds.
Alongside that, I’ve spent years in front of the camera as a represented model and actress, travelling to LA, New York, and London to pursue the craft I love. I’ve worked across campaigns, theatre productions, and TV commercials — and it was on those sets that my passion for photography first began to bloom.
After a decade in front of the lens, I felt a calling to create behind it. My modelling agency sent me models to shoot, and before I knew it, I had stepped fully into the world of photography.
Whether I’m in front or behind the lens, my years of training in the advertising and marketing space have given me a strong footing to create content that converts — and effective campaigns you can be proud of.
Ethos
“I bring a sense of story, vision, and design to everything I create. I’m deeply inspired by old-world glamour and an ethereal, elegant aesthetic. My work invites the viewer to pause, be still, and simply be moved by beauty. To me, beauty is hope.”
— The Muse
Let's Begin.
Let's Begin.
Photography, videography, creative direction, advertising setup and strategy — all designed with conversion and brand growth in mind. Based in Newcastle West, working with brands everywhere.
Let’s create something beautiful — and strategic — together. Get in touch today to book your free discovery call.
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We went from non existent online to a return on ad spend of up 22!
Penelope is an expert at Meta Advertising, E-mail marketing & pinterest advertising as well as a creative genius. I feel so relieved not to have to do absolutely everything myself. Penelope is trustworthy, hardworking and very caring. Penelope knows her stuff creatively as well the more analytical side of things that I just could not get my head around. I am a mother with 4 kids and run a business that has 9 stores! It’s impossible to be good at everything, I needed an expert to take over everything to do with creative and online sales. I couldn’t believe I found Penelope who is a one-stop-shop. To be able to have such a deep knowledge on marketing trends, data amd analytics as well as have the creative mind is brilliant. Everything has been smooth sailing and I have worked with Penelope for 6 years now! Time flies when your having fun.
— Donna of Donna Donna -
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Working with Penelope Morgan was an absolute dream from start to finish.
Before we’d even locked in the shoot, she took the time to dig deep into our goals—offering strategic advice, asking all the right questions, and sharing her knowledge about how to make the most of our imagery in the digital advertising world. That early care and consideration set the tone for a seamless experience. Penelope is not only highly professional and organised, but also incredibly generous with her expertise. It’s clear she genuinely wants her clients to succeed. Her diverse skill set brought extra value to the project, and we felt the benefit of that well-rounded approach in every image delivered. We’re thrilled with the results and already looking forward to the next collaboration!
— Tamara - Palinopsia
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Working with Penny over the last year has been a real joy.
Penny is incredibly dedicated and passionate, she’s creative, caring and genuinely committed to the success of my business. Since working with Penny I have managed to reduce my ad spend whilst increasing my return.
Penny has managed to adapt all of her wealth of knowledge to suit the way I work, which is fairly unconventional and a credit to her, as the needs of my business are changing constantly.
For me, and my business, ethics are important and trying to apply this to my marketing was near impossible until I worked with Penny. I would say Penny is truly a unicorn amongst the advertising space world, she has a huge heart and from it comes all her success.
— Jess at Golden Brown the Label.
